Sales Development Representative (SDR)

Location: South Africa, Kenya, Rwanda, or Nigeria preferred (Remote) Type: Full-Time Level: Entry to Mid

Join Pumpfiat as a Sales Development Representative and help bring ethical, permission-based outreach to fast-growing businesses across Africa and beyond. We are particularly excited about candidates from South Africa, Kenya, Rwanda, and Nigeria to strengthen our understanding of African markets and drive regional expansion.

About the Role

You’ll be on the front lines of Pumpfiat’s growth, prospecting and qualifying leads through outbound email and LinkedIn outreach. Your mission is to book demos for high-value clients while demonstrating the power of compliant, high-performance campaigns.

Why Africa matters to us: Africa is one of the fastest-growing digital economies in the world. With booming startup ecosystems in Lagos, Nairobi, Kigali, Cape Town, and beyond, we see tremendous opportunity to empower African founders and businesses with ethical growth tools. Having team members from the continent helps us build authentic relationships, understand local nuances, and tailor our solutions effectively.

This is a fully remote role open to candidates worldwide, but we have a strong preference for applicants based in South Africa, Kenya, Rwanda, or Nigeria.

Key Responsibilities

• Research and identify high-potential prospects using Pumpfiat datasets and tools.
• Craft personalized outbound sequences (email + LinkedIn) that drive replies and bookings.
• Qualify inbound leads and schedule demos for the sales team.
• Meet and exceed monthly targets for qualified opportunities and pipeline generated.
• Collaborate with marketing to test new messaging and channels.
• Contribute local market insights (especially African ecosystems) to refine targeting and messaging.

What We’re Looking For

• 1–3 years of SDR, sales, or outbound prospecting experience (SaaS/tech preferred).
• Proven ability to write compelling cold emails and LinkedIn messages.
• Comfortable with tools like LinkedIn Sales Navigator, Apollo, or similar.
• Strong research skills and attention to personalization.
• Resilience, coachability, and a metrics-driven mindset.
• Excellent written and spoken English.
• Based in South Africa, Kenya, Rwanda, or Nigeria (strong preference).

Nice to Have

• Experience selling into or working within African startup ecosystems.
• Fluency in additional languages common in target markets (French, Swahili, etc.).
• Track record of over-achieving quota.

Apply for This Role

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